Please, I need to get my follower count up. MAKE ME FEEL POPULAR.

I’m seeing more and more of this on Twitter. What makes it worse, is that it’s coming from “Professional” “SEO” “Experts”. Yes, they do all require quotes, because I’m not referring to them by those terms.

Far from it.

You see, it’s an ever increasing common misconception that, just because an account has thousands of followers, it must be doing well. That it must be popular, worth a follow, or indeed have some kind of weight behind it, some influence to it’s followers, if you will.

But that’s just not true, is it?

Let’s clear one thing up, first and foremost. You can buy twitter followers. There are websites out there that will aggregate followers for you.

I don’t know why you’d even want to consider doing this, but some people do, and you know, that’s your call. I like to think of it like this:

I own a shop. And in my shop, I sell, for arguments sake, bottles of water.

Nothing more, just plain old water.

I know that there will be a few people out there who want to buy my water, they’re thirsty, we all need it. I’m nice to them, I talk to them, hear their stories, tell them mine, and they leave happy, with water.

They’ll probably come back. They are probably local, and will remember me. These are my followers.

I’ve got a taste for it now, I want more customers. My shop needs to be busy so I can make money! So I pay a company to send me 100 new customers a day. WOW. My shop is packed, it’s amazing. People are walking past going “Look how packed it is in there”.

But hang on, these people aren’t thirsty. My sales aren’t really improving. What’s more, they don’t really want to talk to me, and to rub salt in, they don’t want to listen to what I’m saying. How rude. What a waste of my money. I’ve still got shelves full of water, and a shop full of people.

The biggest issue I have now, is that because my shop is so full of these people I’ve paid for, the ones that have arrived under their own steam are lost. There’s so much noise in here, I can’t hear them! They can’t get to my water. NO!!! This is awful, what have I done? I’ve diluted the quality of my customers, just so I look popular. This was a mistake!

Look, I’m not saying that having thousands of followers is a bad thing — far from it. Popularity is great, isn’t it? Well, I wouldn’t really know, but what I do know is that I’d rather have 100 followers who were interested in me, and interesting (or potential clients, if you run a business), than have 100,000 followers who are in Brazil, or Germany, and just aren’t going to buy my water, or even speak my language.

Just think, before someone offers to “increase your followers”, or when someone who doesn’t have much to say has 100,000+ followers, just think about how they’ve achieved that, and know that deep down, they’re only kidding themselves, and over saturating their own marketplace.

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